Wieden+Kennedy has recently designed a new way of portraying relation between art and sports in conjunction with Nike and Footlocker new campaign called "I am the Rules" supporting the launch of Air Max 90. A celebration of colour, uniqueness and a rejection of convention, the work aims to give a platform to new voices, introducing talent with a strong, independent attitude: people who write the rules rather than obey them. CHECK OUT THE VIDEO! Cheers!
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